Modernizing CRMs & Marketing Funnels

From measurement to personalization at scale. Fuel your pipeline with the data it needs.

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Data By Function

DBF - CMO

Get all your prospect data in the same vacuum and unlock its full potential.

Out of the box CRM solutions have all the features you don’t need, a custom tailored solution is built with the features you do.

A tailored solution will bring your business to its fullest potential. Break free from the chaos of disparate data.

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Unlock the true power of your data and processes with customized data-driven decision-making for every aspect of your business by focusing on the people & their problems within your organization.

Consolidation of Disparate Data

  • Personalization
    With so many factors contributing to personalization of your marketing strategy, if the silos are not broken down the campaigns will not be able to harness the power of that data. We strive to break down silos so marketers & sales teams alike can benefit.

  • Data-Driven Decision Making
    The multiple facets of a prospect’s interests and how they weigh on their likelihood of closing must carry through the entire pipeline to be used by sales & marketing alike. Without this connection, prospects will get lost and the revenues streams with them.

  • Attribution
    Today’s marketing scape calls for numerous touch points across many different advertising channels. To ensure proper attribution of channels, a tailored custom system is required to make decisions. Without this, it’s the wild west of lost ROI.

  • Scale Your Outreach
    Now that you have purchased the data sources, it is time to scale the usage of this data. During this process is where you will see the lapses that out-of-the-box solutions bring to a specific usage of data, as things scale so do the problems that exist. With a tailored.

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Pipeline Visibility and Forecasting

  • Measure What Matters
    Ensure that pipeline data is clean, up-to-date, and accurately reflects MQLS & SQLS at each stage.

  • Maximize Your Pipeline
    Develop models that deliver insights on customer behavior, determine most influential touchpoints, and fine-tune campaigns for conversion rate optimization.

  • Quantify Impact
    Evaluate key performance indicators like brand recognition, customer loyalty, and brand equity to gauge the effectiveness of branding initiatives and their ability to create brand awareness. A strong brand identity can lead to better customer experience and long-term success.

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Collaboration & Communication

  • Uniform Data
    Break down data silos into a uniform set of metrics. Unlock your data usage from there to fuel your business.

  • Connect People & Process
    Ensure the department supports modern tools for collaboration enabling productivity and communication across teams. Integrate solutions that facilitate remote work and enhance virtual collaboration.

Talk to Data Experts

Marketers need all the tools they can to reach an ever-growing growing demand for growth & scale. Data & process area Marketing Team’s best friend, and without them, leads go into competitors pipelines.

Four Pillars:

Workflow Optimization

Consolidation of Disparate Data

With so many factors contributing to personalization of your marketing strategy, if the silos are not broken down the campaigns will not be able to harness the power of that data. We strive to break down silos so marketers & sales teams alike can benefit.

The multiple facets of a prospect’s interests and how they weigh on their likelihood of closing must carry through the entire pipeline to be used by sales & marketing alike. Without this connection, prospects will get lost and the revenues streams with them.

Today’s marketing scape calls for numerous touch points across many different advertising channels. To ensure proper attribution of channels, a tailored custom system is required to make decisions. Without this, it’s the wild west of lost ROI.

Now that you have purchased the data sources, it is time to scale the usage of this data. During this process is where you will see the lapses that out-of-the-box solutions bring to a specific usage of data, as things scale so do the problems that exist. With a tailored.
Multi-System Integration

Pipeline Visibility and Forecasting

Ensure that pipeline data is clean, up-to-date, and accurately reflects MQLS & SQLS at each stage.

Develop models that deliver insights on customer behavior, determine most influential touchpoints, and fine-tune campaigns for conversion rate optimization.

Evaluate key performance indicators like brand recognition, customer loyalty, and brand equity to gauge the effectiveness of branding initiatives and their ability to create brand awareness. A strong brand identity can lead to better customer experience and long-term success.
Business System Development

Turning Data Into Action

Break down data silos into a uniform set of metrics. Unlock your data usage from there to fuel your business.

Ensure the department supports modern tools for collaboration enabling productivity and communication across teams. Integrate solutions that facilitate remote work and enhance virtual collaboration.
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The Relationship Between Data and Process

Data and Process are inseparable. From the prospects in your CRM to the leads in your pipeline, the data surrounding them is tied to the people operating the process to convert them. Without clear visualization and 100% surety of its validity, organizations are left vulnerable.

Solving data problems for an enterprise operation cannot be done in isolation; it’s an organization’s worth of data that needs to be connected across disparate systems.
We believe in designing custom tailored products. solutions that meet your team where they are and scale to where they need to be.

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